Miss These 999 Slots and You Miss History: Mahindra BE 6 Formula E Edition Comes With Once-in-a-Lifetime Rewards

Mahindra BE 6 Formula E Edition

Mahindra isn’t just launching another electric SUV. With the BE 6 Formula E Edition, the brand is creating a moment—and only 999 buyers will ever be part of it. Miss the window, and the experience is gone forever.

To mark the arrival of its motorsport-inspired electric SUV, Mahindra & Mahindra has unveiled an exclusive experiential reward program reserved strictly for the first 999 customers. This isn’t about discounts or accessories. It’s about access, recognition, and becoming part of Mahindra’s global Formula E journey.

What the First 999 Buyers Get—Guaranteed

Every one of the first 999 BE 6 Formula E Edition owners receives a fixed set of assured perks designed to blur the line between road car ownership and motorsport participation.

At the top of the list is a track-day experience at Mahindra’s Proving Track in Chennai, where owners will drive under the guidance of Kush Maini, Formula E driver and Formula 2 race winner. This is not a public event—it’s a closed, curated motorsport experience.

Then comes the most symbolic reward: your first name embossed on the Mahindra Racing Formula E car competing at the 2026 London E-Prix. Few car launches anywhere in the world offer buyers global racing visibility—this one does.

Owners will also receive a bespoke collector’s kit, featuring authentic Mahindra Racing memorabilia, created exclusively for Formula E Edition customers. Adding to the personalization, buyers can choose a two-digit number (00–99) to be displayed as a custom decal on the SUV’s side door.

Even the delivery moment is elevated, with professionally captured photos and videos, ensuring the ownership story begins like a premiere—not a routine handover.

The Grand Prize That Changes Everything

From the same pool of 999 buyers, three owners will win an all-expenses-paid trip to the London E-Prix in August 2026.

This includes full paddock access, direct interaction with the Mahindra Racing team and the Mahindra Advanced Design Europe (MADE) team, and an exclusive roof decal that visually distinguishes their SUV from every other Formula E Edition on the road.

It’s not a lottery anyone can enter. You must own the car first.

Pricing, Booking, and the Countdown Clock

The BE 6 Formula E Edition is offered in two trims:

FE2 at ₹23.69 lakh
FE3 at ₹24.49 lakh

Official bookings open on January 14, 2026, with deliveries beginning February 14, 2026. Mahindra has already enabled an “Add to Cart” and interest registration option on its official electric SUV platform—suggesting demand could spike fast.

Why This Matters

Electric SUVs are becoming common. Access like this is not.

Mahindra is effectively telling buyers: this isn’t just about owning an EV—it’s about owning a moment in Mahindra’s racing history. And once the 999 slots are filled, the door shuts permanently.

For those who act late, the regret may last longer than the ownership itself.